Jelly Belly Harry Potter Bertie Bott's Every Flavour Beans – 20 Magical Flavors
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20 Magical Flavors — 10 Delicious, 10 Disgusting – Every pack is a random assortment from the full 20-flavor lineup: Banana, Blueberry, Candyfloss, Cherry, Cinnamon, Green Apple, Lemon Drop, Marshmallow, Tutti-Fruitti, and Watermelon on the "normal" side — mixed with Black Pepper, Booger, Dirt, Earthworm, Earwax, Grass, Rotten Egg, Sausage, Soap, and Vomit on the "creepy" side. You never know which you'll bite into, which is exactly the point.
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Authentic Jelly Belly, Officially Licensed Harry Potter Candy – Made by Jelly Belly Candy Company in partnership with Warner Bros. — the original and only licensed manufacturer of Bertie Bott's beans. OU Kosher certified, gluten-free, peanut-free, dairy-free, fat-free, and vegetarian-friendly. Not a knockoff, not an unlicensed import — this is the version featured in the books, the films, and the upcoming HBO series.
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You Cannot Tell a Booger Bean from a Blueberry Bean by Looking – Jelly Belly deliberately designed the visual appearance so "normal" and "creepy" versions of similar colors are hard to distinguish. Cherry looks like Booger. Lemon looks like Earwax. Grass looks like Green Apple. The visual ambiguity is the entire point — if you could pick out the good flavors by sight, there would be no challenge, no reaction videos, and no reason to keep reaching into the bag.
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The Signature Bertie Bott's Challenge — Rules Are Simple – No peeking at the flavor chart, no picking favorites out of the pack. You reach in blind, pull one bean, chew it fully, and describe the flavor out loud before you find out what it was. Three play formats (solo, group simultaneous, and elimination rounds) are detailed further down — each designed for different group sizes and tolerance levels.
📝 Product Description
In the wizarding world, one candy wizard reigns supreme: Mr. Bertie Bott. Legend has it he developed his Every Flavour Beans after accidentally tossing a pair of dirty socks into a candy formula — and decided the result was a feature, not a bug. Jelly Belly, the American jelly bean company best known for their 50-flavor gourmet line, partnered with the Harry Potter franchise to bring Bertie Bott's beans out of the books and into the real world. The result is a legitimate candy product with all 20 canonical flavors from the novels, including the ones you kind of hope you don't get.
Jelly Belly has produced Bertie Bott's beans continuously since the early 2000s, and the product has earned an unusual place in licensed-merchandise history. Most movie tie-in candy fades within a year of a film's release. Bertie Bott's has outlasted the original eight-film Warner Bros. run, continued through theme park expansions at Universal's Wizarding World of Harry Potter, and now enters its third decade with the HBO series reboot. The reason for the longevity is simple: other licensed candies trade purely on the IP, but Bertie Bott's is a legitimate party game in candy form. Strip away the Harry Potter branding and the product would still work — which is why it keeps selling between franchise events, not just around them.
The HBO reboot creates a specific demand window worth paying attention to. The teaser trailer (released March 2026) broke HBO's all-time viewership record with 277 million views in 48 hours, and behind-the-scenes footage has confirmed that Bertie Bott's beans are featured on-screen in the Hogwarts Express scenes. The eight-episode first season premieres Christmas Day 2026. Historically, every major Harry Potter franchise event (film releases, theme park openings, book anniversaries) has produced measurable demand spikes for Bertie Bott's beans that last 6–12 months. The HBO premiere is the largest such event since 2011.
🎯 Size Selection Guide
1.2 oz Flip-Top Box (approximately 31 beans): The classic single-serving format. Pocket-sized at roughly the dimensions of a small paperback book spine. The hinged flip-top lid reseals for later — useful if you want to eat a few beans and save the rest. The printed box is collector-grade packaging in its own right, with the classic Bertie Bott's illustration that has been on Jelly Belly's licensed product since the early 2000s. Good fit when you need multiple individual units (to give out, hand around, or distribute) rather than one larger serving.
1.9 oz Grab and Go Bag (approximately 49 beans): Roughly 55% more candy than the box, at a lower price per ounce. The bag format is the one you want when one person plans to eat through more than a handful of beans, or when a group is pulling from a shared container. Also the format shown in most reaction videos on YouTube and TikTok because it contains enough beans for an extended tasting session.
Both variants contain the same 20-flavor random assortment. Neither size is guaranteed to contain every flavor — the random fill means two packages opened back-to-back rarely contain the same mix.
💡 How to Play the Bertie Bott's Challenge
The simplest version: one player, one bean at a time, no peeking at the package flavor chart. Reach in, grab one bean without looking, place it in your mouth, chew fully, describe the flavor out loud before swallowing. Repeat until the bag is empty or your palate gives up, whichever comes first.
The group version: everyone pulls one bean simultaneously on a count of three. Everyone chews at the same time. Last person to make a face wins. Works best with a group of 3–6 people, because the collective reaction is the point — too few and there is no crowd energy; too many and not everyone can see each other's face clearly.
The elimination version: each round, every player pulls a random bean. Anyone who draws a "normal" flavor advances; anyone who draws a "creepy" flavor is out. Play until one champion remains. Turns the challenge into a tournament bracket — useful when you have a larger group and want structure beyond "everyone eats a bean at once."
📋 Ingredients and Nutrition
Ingredients: Sugar, Corn Syrup, Modified Food Starch. Contains 2% or less of the following: Blueberry Puree, Lemon Puree, Banana Puree, Cherry Juice Concentrate, Watermelon Juice Concentrate, Apple Juice Concentrate, Black Pepper, Citric Acid, Malic Acid, Maltodextrin, Natural and Artificial Flavors, Color Added, Turmeric (Color), Red 40 Lake, Yellow 5 & 6, Blue 1 & 2, Yellow 5 & 6 Lake, Blue 1 & 2, Red 40, Vegetable and Fruit Juice (Color), Beeswax, Carnauba Wax, Confectioner's Glaze, Tapioca Dextrin, Salt.
Nutrition Facts (per 27-piece, 30g serving): 120 calories, 0g total fat, 20mg sodium, 32g total carbohydrates, 24g total sugars (including 24g added sugars, 48% DV), 0g protein. Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, vitamin D, calcium, iron, or potassium.
Allergens: Egg — No. Fish — No. Milk — No. Peanut — No. Shellfish — No. Soy — No. Tree Nut — No. Wheat — No. Gluten — No. Sesame — No. Kosher — Yes (OU certified).
❓ Frequently Asked Questions
Is Booger flavor really booger-flavored? What about Vomit?
Yes. Jelly Belly put real effort into making the "creepy" flavors taste exactly as bad as their names suggest. Booger, Earwax, Rotten Egg, and Vomit are the four most-complained-about flavors in online reviews, and each is instantly recognizable when you get one. The beans are safe to eat (standard food-grade ingredients), but the flavors are deliberately unpleasant.
Which flavors are in every box or bag?
None are guaranteed. Every package contains a random assortment from the 20-flavor lineup, and any given bean in your pack could be any of the 20 flavors. A single box might contain no Vomit beans, or three of them, depending on luck of the draw. That randomness is the entire product premise.
Can I tell which bean is which flavor by looking at it?
Not reliably. Jelly Belly designed the beans so the "normal" and "creepy" versions of similar colors are hard to tell apart — Cherry looks like Booger, Lemon looks like Earwax, Grass looks like Green Apple. The visual ambiguity is intentional. If you want to cheat, the package includes a flavor chart, but that defeats the point.
Are these safe for kids?
Yes, for kids old enough to handle strong flavors and not mind unpleasant tastes. The ingredients are standard Jelly Belly candy (OU Kosher, gluten-free, peanut-free, dairy-free), and the "creepy" flavors are flavor imitations, not actual gross substances. That said, very young children or kids who are picky eaters may genuinely dislike the experience. Sample one or two yourself before handing the whole box to a 5-year-old.
Will these be relevant again when the HBO Harry Potter series premieres?
Bertie Bott's beans are featured in the HBO teaser trailer and behind-the-scenes specials for Harry Potter and the Philosopher's Stone, premiering Christmas Day 2026. Given that the original films drove major demand spikes for this candy in the 2000s and 2010s, the HBO premiere is likely to drive a similar surge — especially for premiere watch parties, themed holiday gifts, and gift bags through 2026 and 2027.
How long do the beans stay fresh?
Stored in the original packaging, in a cool, dry place away from direct sunlight, Bertie Bott's beans keep for a long shelf life — check the best-by date printed on individual packaging. The flip-top box's reclosable lid helps protect unopened beans between sessions. Beans that have gone stale lose their flavor intensity but are not unsafe.
📐 Specifications
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Brand: Jelly Belly
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Licensed Franchise: Harry Potter™ (Warner Bros.)
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Product: Bertie Bott's Every Flavour Beans
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Flavor Count: 20 total (10 "normal" + 10 "creepy" — randomly assorted)
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Sizes Available: 1.2 oz Flip-Top Box, 1.9 oz Grab and Go Bag
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1.2 oz Box UPC: 071567992015 (Item 61805)
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1.9 oz Bag UPC: 071570004835 (Item 66348)
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Certifications: OU Kosher, Gluten Free, Peanut Free, Dairy Free, Fat Free, Vegetarian
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Serving Size: 27 pieces (30g), 120 calories
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Storage: Cool, dry place away from direct sunlight
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Country of Origin: Made in USA
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Best For: Harry Potter parties, HBO series premiere watch parties (December 25, 2026), stocking stuffers, Halloween, classroom treats, gag gifts, flavor challenges