Kitsch Strengthening Rice Water Shampoo for Shine, Volume and Fine Hair
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Rice Tein NPNF® Technology – A clinically tested rice protein from TRI-K Industries that promotes natural shine after a single use and a healthier appearance within five washes.*
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20% Volume Boost in 5 Washes – Concentrated amino acids reinforce weak spots along the cuticle, helping each strand hold more body and resist breakage with regular use.*
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88% Bio-Based Clean Formula – Made without parabens, phthalates, silicones, SLS, or SLES. Coconut-derived surfactants lift buildup without stripping color or drying out delicate strands.
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Lightweight No-Residue Wash – Foams rich and rinses completely clean, so fine hair stays lifted instead of weighed down by the waxy buildup that silicone shampoos leave behind.
📝 Product Description
Kitsch Strengthening Rice Water Shampoo is a 12oz liquid shampoo drawing from the centuries-old practice of rinsing hair with fermented rice water. The active ingredient, Rice Tein NPNF® from TRI-K Industries, is licensed under clinical-study agreement and credited for the product's strengthening results. Harper's Bazaar named Kitsch rice water products their "Best for Fine Hair" pick in 2026.
This is the liquid bottle version of Kitsch's rice water lineup. The matching shampoo bar uses the same active ingredient in a solid, travel-friendly format that eliminates plastic packaging. The bottle provides a more thorough wash and works easily through longer or thicker hair — same technology, different format.
💡 How to Use
Lather: Wet hair thoroughly. Massage shampoo into the scalp to build a rich foam. Focus on the top, sides, and back of the scalp — the scalp is where cleansing matters most, not the lengths.
Wait: Continue massaging for 2 minutes to lift dirt, oil, and product buildup. The extended contact time lets the rice protein deposit along the hair shaft before rinsing.
Rinse and follow: Rinse thoroughly with warm water. Pair with Kitsch Strengthening Rice Water Protein Conditioner (sold separately) to extend the protein deposit to mid-lengths and ends where damage is typically heaviest.
🧪 Ingredients
Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate.
❓ Frequently Asked Questions
Is this safe for color-treated hair?
Yes. This shampoo is designed to be color-safe and avoids SLS and SLES, two cleansing agents commonly associated with stripping dye and drying out chemically treated hair.
What hair type is this best for?
Kitsch positions this for thin, fine, dull, and damaged hair — anyone who wants more body and strength without the buildup that silicone-based products leave behind. Those with thick, coarse, or naturally oily hair may find it too lightweight for their needs.
Is this the same as doing a rice water rinse at home?
Not exactly. A DIY rinse uses starchy water left over from soaking or cooking rice. This shampoo uses a concentrated rice extract that delivers amino acids more consistently than homemade preparations.
*All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims based on TRI-K Rice Tein NPNF® clinical testing.
📐 Specifications
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Brand: Kitsch
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Product Name: Strengthening Rice Water Shampoo
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UPC: 840455505886
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Product Type: Shampoo
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Volume: 12 oz (345g)
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Key Active: Hydrolyzed Rice Protein (Rice Tein NPNF®)
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Formula: 88% bio-based, liquid
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Free Of: Parabens, phthalates, silicones, SLS, SLES
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Color Safe: Yes
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Best For: Thin, fine, damaged, dull, thinning, or color-treated hair
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Scent Notes: Bergamot and lavender
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Vegan: Yes
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Cruelty-Free: Yes
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Packaging: Fully recyclable, made with PCR (post-consumer recycled) material
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Country of Origin: United States
