Kitsch Rosemary and Biotin Shampoo for Thinning Hair – Men and Women
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NaturePep® Amaranth Peptide – A naturally derived amaranth seed peptide from TRI-K Industries, clinically tested to reduce friction and add fullness after one use, with thicker hair from within after ten uses.*
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Real Rosemary Leaf Extract – Rosmarinus Officinalis Leaf Extract (not fragrance, not water) paired with biotin to support a healthier scalp environment and stronger-looking hair.
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86% Bio-Based Color-Safe Wash – No parabens, phthalates, silicones, SLS, or SLES. Safe for color-treated hair — important since many people dealing with thinning also color to add density and coverage.
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Weightless Lift for Limp Hair – Adds body from the root without the heavy residue that flattens fine hair by midday.
📝 Product Description
Kitsch Volumizing Rosemary and Biotin Shampoo is a 12oz liquid built around a three-ingredient strategy for fine and thinning hair in men and women: NaturePep® Amaranth as the licensed clinical active, Rosmarinus Officinalis Leaf Extract for scalp support, and biotin for surface-level reinforcement. The matching bar version was named Glamour's "Best for Thinning Hair" — the only shampoo bar to hold that Condé Nast editorial designation.
Most rosemary-and-biotin shampoos at the drugstore use rosemary as a fragrance note — it smells like rosemary but the actual extract either isn't listed or appears near the bottom of the ingredient list. This formula lists Rosmarinus Officinalis Leaf Extract as a named active and adds a licensed peptide with clinical testing behind it. The difference is between a scent and a functional ingredient.
💡 How to Use
Wet hair thoroughly. Apply a quarter-sized amount to your palms and work into the scalp, focusing on areas where hair feels flattest — typically the crown and part line. Massage for 2 minutes, then let the foam sit while you finish the rest of your shower routine. Rinse with warm water.
Follow with Kitsch Volumizing Rosemary and Biotin Conditioner (sold separately) on mid-lengths and ends only — skip the roots to preserve lift.
🧪 Ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Amaranthus Caudatus Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Biotin, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Hydroxyethylcellulose, Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Camphor, Lavandula Oil/Extract, Linalool, Linalyl Acetate, Pinene, Vanillin.
❓ Frequently Asked Questions
How quickly will I see results?
Results timing varies by hair type, wash frequency, and overall condition. The supplier-tested benefits split into immediate (after the first wash) and cumulative (after about ten uses). Most users describe noticeable lift and softness early on, with the structural changes building over weeks of consistent use.
What does NaturePep® Amaranth actually do?
The supplier indicates it increases the diameter of each hair fiber, working on the strand itself rather than as a scalp treatment. It shouldn't be confused with a medicated hair-loss treatment — this is a cosmetic shampoo, not a drug.
Can men use this?
Yes. Kitsch lists this as suitable for men and women. Rosemary and biotin are the most commonly searched natural ingredients for men's thinning hair, and the formula contains nothing gender-specific. The scent is a mild lavender-vanilla blend that works for anyone.
*All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims based on TRI-K NaturePep® Amaranth clinical testing.
📐 Specifications
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Brand: Kitsch
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Product Name: Volumizing Rosemary and Biotin Shampoo
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UPC: 840455505909
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Product Type: Shampoo
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Volume: 12.2 oz (345.86g)
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Key Actives: NaturePep® Amaranth (Amaranthus Caudatus Seed Extract), Rosmarinus Officinalis Leaf Extract, Biotin
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Formula: 86% bio-based, liquid
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Free Of: Parabens, phthalates, silicones, SLS, SLES
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Color Safe: Yes
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Best For: Fine, limp, thinning hair (men and women)
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Scent: Lavender and vanilla with herbal camphor and pine notes
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Vegan: Yes
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Cruelty-Free: Yes
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Packaging: Fully recyclable, made with PCR (post-consumer recycled) material
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Country of Origin: United States
