Happibee Is Expanding Incense: Paine, HEM, and More Home Fragrance Ahead

Incense has become a go-to ritual for creating a calm space at home, whether you’re winding down, refreshing a room, or setting the tone for reading, yoga, or quiet evenings. That’s why Happibee is expanding into incense and home fragrance with trusted names like Paine, familiar favorites like HEM, and more brands and scent styles on the way.

Why We’re Adding More Incense

We’re seeing increased interest in simple, affordable ways to make a space feel better. Incense fits naturally into that goal because it’s easy to use, easy to store, and offers a wide range of scent profiles—from clean and woodsy to warm, sweet, or earthy.

• Easy home refresh without complicated setups
• Wide variety of scent profiles for different moods
• A simple daily ritual that feels intentional

Featured Brand: Paine

Paine is known for classic, comfort-forward scents that feel at home in cabins, cozy rooms, and everyday spaces. If you prefer warm, woodsy, or traditional fragrance notes, Paine is a great place to start as we build out the category.

Explore what’s available here: Paine incense options.

Also in the Mix: HEM and More Styles Coming

Alongside Paine, we’re bringing in incense styles that many shoppers already recognize, including HEM. Expect a growing variety of scent families and formats as the selection expands.

What to Expect Next

This is the start of a bigger home fragrance direction. As we add more inventory, you’ll see additional scent profiles and product formats designed for different preferences and routines.

• More scent categories such as fresh, floral, resin, and spice
• Additional incense formats depending on availability
• More brands added as we expand the selection

How to Choose an Incense Scent

If you’re new to incense, choosing a scent is easier when you think in mood categories rather than specific notes.

• Clean and fresh – Bright scents that feel like an air refresh
• Woodsy and warm – Cozy, grounding, and classic
• Sweet and soft – Comforting scents for evenings
• Earthy and resinous – Deeper, moodier fragrance profiles

Wrapping Up

We’re excited to bring incense into the Happibee mix in a way that feels curated and easy to explore. Paine is one of the first highlights, with HEM and more additions coming as the category grows. If incense has been on your list, this is a great time to explore and find a scent that fits your space.